A lifestyle brand with some of the most interesting, beautiful, and effortless clothing around and founded in 2002, we first fell in love with Geren Ford a handful of years later.  We're not sure if it was that adventurous, elegant-yet-approachable spirit channeled from founder and designer Geren Lockhart we loved best...or the fact that we have an eye and heart for simple silk styles (one of their fluid silk dresses is a longstanding favorite in our closet.)  What's clear is that we're not the only fans.  With inclusion in stores and boutiques around the world (from the independents to big names like Barney's, Neiman-Marcus, and Saks Fifth Avenue) the Geren Ford brand has established itself as thoughtful, intelligent, and entirely wearable, and we always love hearing about their latest travels, ventures, and, of course, collections.

Needless to say, when an email arrived from their Los Angeles-based headquarters asking if we would be interested in loaning jewelry for their upcoming photo shoot for the Spring 2013 Collection, we were speechless...for about 15 seconds before we replied "Absolutely!"  A few phone calls and emails followed to learn more about the project, and we were thrilled to hear the spring line had been inspired by LA artist Ed Ruscha--we knew the colors would be phenomenal and the mood fun, yet sophisticated and stylish.  Based on the pop-art creations and with a very west-coast aesthetic, we sent a selection of necklaces and earrings for the shoot.  You can read Geren Ford's version of the story with outtakes from the shoot on their blog, and the resulting Look Book photos below send us over the moon.  It was nothing short of an honor and pleasure to have our jewelry included with fashion designs we love and adore, and we thank everyone at Geren Ford for their kindness and generosity.  Now...to wait until spring to snag that striped dress...

[all images courtesy of Geren Ford, Inc.]

  • Posted byEmily Maynard /


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